Kevin Roberts, CEO of Saatchi & Saatchi, Talks About the Future of Brands

Last night I had the chance to see Alexis Glick interview Saatchi & Saatchi CEO, Kevin Roberts, on his signature work on brands and business transformation.  Kevin pioneered the idea that companies need to create strong emotional connections with customers..and employees… that go beyond “like” and “trust.”  His groundbreaking work on branding at P&G and at Saatchi & Saatchi, suggests that great brands must creat “Loyalty Beyond Reason.”  He talks about attributes like mystery, intimacy and sensuality…words rarely spoken in many “button-up” companies.  He also says that to get the best out of people, companies must create a family connection…that employees responsibility, learning, recognition, and joy.  Alexis Glick, who has done many programs with Kevin, is one of the best interviewers I have seen and together, they formed a dynamic duo on stage.

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