Paco Underhill, one of the era’s foremost shopping anthropologists, and the founding president of Envirosell, the New York-based behavioral research and consultancy firm focused on commercial environments, will be featured on Leading Authorities “Leading Authorities on Business” webcast on May 20 at 12:30 p.m. Eastern Time. To register, go to: http://www.leadingauthorities.com/speakers/all_events.htm.
Underhill’s first book, Why We Buy: The Science of Shopping was an internationally recognized bestseller and has been published in 27 languages. Call of the Mall: The Geography of Shopping was released in 2004 and has been called a humorous walking tour of an American shopping mall. His newest book (the subject of tomorrow’s webcast), is What Women Want, and focuses on how the changing status of women affects the physical world we live in.
